After settling on the best social media platform to market your products and commanding a good number of free followers, you need a social media manager to make it work. The management needs a dedicated full time to handle clients using this online platform to reach your company. That is a department on its own and if you are thinking of incorporating it into your business. This is because of many optimization requirements that need to be done to ensure the profile adds value to your business. You need that person that understands what he is required to do, someone current, flexible and stays on top of trending topics.
This is an all round position and requires a proactive person that will optimize the profile and attract more free followers as the numbers are translated to sales in equal measures. All these are processes that take time to bear fruits. All steps are done in a chronological manner to reach the end goal of giving the company as profits. Go for that person who knows what he or she is doing.